Market research and surveys that inform real-world decisions
We help companies, public institutions, small businesses, and academic researchers in Indonesia design and conduct market research and surveys that deliver useful, actionable findings. Our work is led by a statistics practitioner with more than 25 years of experience.
From business questions to practical recommendations
Every project starts with the decision you need to make. We then select the research methods, sampling approach, and analysis that best fit your objectives.
Market research
Market size and potential, consumer behavior and preferences, competitor analysis, and feasibility studies for new products.
Customer satisfaction surveys
Measure customer satisfaction and loyalty, explore why customers leave, and identify priorities for improvement.
Employee surveys
Assess employee engagement, job satisfaction, and organizational climate, with analysis to help HR identify areas for improvement.
Questionnaire and sampling design
Develop clear, unbiased questions, determine appropriate sample sizes and sampling methods, and assess validity and reliability where applicable.
Data processing and analysis
From descriptive statistics, group comparisons, and regression to CB-SEM, PLS-SEM, and cluster analysis, with methods selected to fit the research question.
Reports and presentations
Clear findings, informative charts, and practical recommendations to support decision-making—not just tables of numbers.
Five steps toward results you can use
Understand the decision
We discuss the decision you need to make and identify the information you need to make it.
Design the study
We select the research methods, develop the questionnaire where needed, and determine an appropriate sampling approach.
Collect and prepare the data
We collect or process the data, as agreed, and check its quality, including screening for potentially careless responses where appropriate.
Analyze the data
We apply suitable analytical methods and interpret the findings in the context of your research objectives.
Present findings and recommendations
We explain the results and offer practical recommendations to help you determine your next steps.
From large companies to academic research
Every client has different needs, but our approach remains the same: sound research design, appropriate analysis, and clear, honest explanations.
We work with clients across a range of sectors, including oil and gas, automotive, retail, public institutions, and small businesses. We also support university students and academic researchers at undergraduate, master’s, and doctoral levels.
Already have data? See Data Analysis & Statistical Services →
Data problems we see all the time
30-second stories from the field (in Indonesian). If one of them sounds familiar, we can probably help.
Frequently asked questions
How long does a market research or survey project take?
The timeline depends on the project’s scope, including questionnaire design, sample size, and data collection methods. A straightforward survey may take a few weeks, while larger studies typically require more time. We provide an estimated timeline once we understand your project.
How many respondents do I need?
The required sample size depends on your research objectives, target population, desired level of precision, and planned analysis. Rather than choosing an arbitrary number, we determine an appropriate sample size and explain the reasoning behind it.
Can the survey be conducted entirely online?
Yes. Online surveys can often be more cost-effective than other data collection methods. We can help design the questionnaire, plan how to reach your target respondents, and check the responses for potential quality issues before analysis.
Can you help with a thesis or dissertation?
Yes. We can assist with questionnaire design, validity and reliability testing, data processing, statistical analysis, and interpretation. We explain the methods and findings clearly so you can understand your results and discuss them confidently with your examiners.
Is your service suitable for small businesses with limited budgets?
Yes. Research can be tailored to your budget and priorities. We can focus on the most important business question first, such as identifying your main customer groups or understanding why customers do not return.
What will I receive at the end of the project?
Deliverables depend on the agreed scope but may include cleaned data, statistical analysis results, and a concise report presenting the findings and recommendations. If required, we can also present the results to your team or management.
Will respondent data be kept confidential?
Yes. We treat research data confidentially and handle it according to the arrangements agreed for each project. Respondent identities are not shown in reports, and we do not disclose client names without permission. Specific arrangements for data access, storage, and reporting are agreed before the project begins.
How much does it cost?
The cost depends on the project’s scope, sample size, data collection method, and level of analysis required. Let’s discuss your needs first, and we’ll provide a tailored quote based on your project.
Let’s discuss your needs first.
We’ll provide a tailored quote based on your project.
Prefer email? Write to admin@datalyticsindo.com